Broadlook Technologies Debuts Ellis: A Better Way To Gain Larger, Accurate Sales Contacts
Monday, November 24th, 200811/24/2008
New Service Transforms Any Company’s Contact Database Using Web; Unique
Parsing/Scoring Process Results in More Leads, Greater Accuracy, Improved Targeting
PEWAUKEE, WI – Sales lead solutions provider Broadlook Technologies today announced the availability of Ellis, its first service-based remedy for the challenge of keeping mission-critical sales contact information optimized. Using a proprietary six-phase process, Ellis transforms old, tired sales lead information into fresh, accurate and highly targeted data that keeps sales organizations productive and efficient.
While most companies maintain an internal contact database or CRM, Ellis, through its unique process, can dramatically enhance that database. The improvements enable a sales staff to sell deeper into a prospect’s organization, or to create new relationships and sales opportunities with current clients.
Ellis achieves its significantly improved and expanded contact information by way of three core elements: cutting-edge name parsing technology; its proven, six phase process; and its skilled researchers. At the heart of the parsing process is Broadlook’s unique relevancy scoring system that ranks the contact information it gleans from thousands of real-time Internet data sources. The scoring process results in not only more accurate information, but also expanded sales contacts per customer; e.g., where previously a company may have only one or two valid points of contact, Ellis will discover an additional seven relevant contacts, on average.
“Ellis, in actuality, was not Broadlook’s idea. It was demanded by our clients,” said Donato Diorio, Broadlook chief executive officer. “They told us they simply did not have the time or technology to maintain current, reliable and actionable contact information. By listening closely to their needs, we’ve been able to craft a service, and a paradigm, that brings prospect information into the new world.”
Extreme Data Augmentation
Ellis’ six phases expand dramatically on the traditional “normalize, merge, de-duplicate” process for generating contact data. Starting with the sales organization’s supplied data, Ellis performs “extreme data augmentation” through the following:
· Phase One—Consult: The consult phase focuses on understanding the organization’s needs by performing a needs analysis, then creating by an individual data plan, timeline and pilot.
· Phase Two—Consolidate: The process of acquiring, normalizing, merging and de-duplicating existing raw data from client sources.
· Phase Three—Scoring: Through both automated and manual means, refined data is separated and scored, based on client needs and specifications.
· Phase Four—Extreme Augmentation: Using its ultra-fast parsing technology, Broadlook extracts real-time data from across the Internet. Thousands of corporate URLs are prepared and scanned in order to produce the necessary new data.
· Phase Five—Transform: Internet data is sourced, extracted and scored; the results are merged and de-duplicated, then spliced and analyzed to create the most useful end product.
· Phase Six—Delivery: The sales organization’s personal Ellis consultant reviews results of the extreme augmentation; data is then loaded into the organization’s source system according to its preferred method. Ellis supports all CRM systems including NetSuite, SalesForce.com, SugarCRM, OnContact, Sage SalesLogix and Maximizer.
In addition, Broadlook offers Ellis Continuity Services that ensure its clients have a steady flow of updated information for continually augmented data. CRM, workflow and staff training practices are set for a best-practices “moving forward” strategy.
Flexible Plans
Broadlook has priced Ellis to accommodate a wide range of business needs. Ellis services can be administered on a one-time, refresh (monthly/quarterly/annual) or retainer (continual/as-needed) basis. For more information about Broadlook’s Ellis service, go to www.broadlook.com/services/ellis
About Broadlook:
Broadlook Technologies is the leader in the development of innovative software applications and services that empower B2B business professionals to leverage the Internet for the market, sales, candidates and competitive intelligence necessary to grow revenues and improve productivity. For more about Broadlook, visit the company’s Web site at www.broadlook.com
Contact Us
Broadlook Technologies
Jessica Knoeck
262.754.8080
www.Broadlook.com