Archive for August, 2009

Broadlook Technologies Reveals The Power of a Living List at the ASAE Annual Meeting in Toronto Canada

Wednesday, August 12th, 2009

Want to own the List the NO ONE else has?

08/11/09

Broadlook Technologies is excited to announce their attendance of the American Society of Association Executives (www.asaeannualmeeting.org) meeting on August 15th through 18th, 2009.

At ASAE, Broadlook will be sharing the secrets of having a Living List – one that no one else has. This “Living List” can be leveraged to grow association membership, increase sales opportunities, and leverage “Sphere of Influence” to provide significant increase in outreach response.

Traditional “dead” list decaying at a rate of 3% per month. While many companies purchase pre-assembled lists, they are seeing a significant decline in response rates.

“Information is not an advantage. Having the RIGHT information, at the right time, in a way that impacts your organization – that is an advantage.” states Donato, “Every company, every sales person, every membership director, needs to know their prospects and clients. Stop by booth 209 and let us show you something that changes the game.”

ASAE & The Center’s Annual Meeting & Expo strives to provide a 360 degree comprehensive experience to help attendees stay relevant and ahead of the game. They are committed to providing access to leading industry experts; a wide-range of education sessions for every level of professional. This year’s meeting will be held in Toronto, Canada.

About Broadlook

Broadlook Technologies is the leader in providing REAL-TIME Internet research solutions. From Sales, Marketing, Recruiting, HR, Venture Capital, Publishing, and Association professionals worldwide have chosen Broadlook applications for their Internet research needs. For more about Broadlook, visit their website at www.broadlook.com. “Know Everything”

Contact Us

Broadlook Technologies – Know Everything

April Kucharski
262.754.8080
www.Broadlook.com

Press Contact
Dillinger & Kovach
www.dillingerkovach.com

Miles Technologies Saves $200,000 in Marketing Expense with Broadlook

Monday, August 3rd, 2009

“Our effectiveness with the Broadlook solution has been almost 2 to 1 compared to a purchased list” – Chris Miles President and CEO

08/03/09

Broadlook Technologies is proud to announce yet another success story in Miles Technologies. Through effective implementation of the suite of Broadlook solutions, Miles Technologies has streamlined their prospecting process, and maximized their ROI, while shortening the sales cycle.

About Miles Technologies:
Miles Technologies is a leading provider of technology-based business solutions to small and medium–sized businesses in the mid-Atlantic region. From highly customized integration, networking and Internet services, to application development, technical support and software customization, Miles Technologies delivers on its promise of “You Request. We Respond. It Gets Done.”

Challenge:
Historically, Miles Technologies drove campaign efforts utilizing purchased lists resulting in moderate success with rapidly diminishing returns.

Solution:
Found a solution to bring virtually un-tapped information into their marketing mix, while driving high response and lower overall costs. The secret was found in a combination of Broadlook’s Profiler and Eclipse. Leveraging the two, Miles Technologies has been able to create highly targeted lists, with real-time information.

Results:
Not only have response rates improved significantly, but Miles Technologies’ staff has been able to increase their productivity over the manual processes they were deploying. Essentially, they have been able to reach more people in a much shorter amount of time.

“We put our efforts with the Broadlook solution in the context of our entire marketing strategy and budget.” Mr. Miles said, “Including labor, and other related expenses, using Broadlook saves us over $200,000 per year versus other high value marketing alternatives that would produce similar results!”

The entire report is available for download here.

About Broadlook

Broadlook Technologies is the leader in the creating innovative software applications and services that empower B2B professionals to “Leverage the Internet” to grow revenues and improve productivity.  From sales, marketing, recruiting and more, Broadlook provides the automation and intelligence to help you to Know Everything – www.broadlook.com

Contact Us

Broadlook Technologies – Know Everything

April Kucharski
262.754.8080
www.Broadlook.com

Press Contact
Dillinger & Kovach
www.dillingerkovach.com