Broadlook Presents “Science at the Top of the Funnel; 21 Attributes of the Ultimate Lead List” at DemandCon Conference
Friday, May 20th, 201105/18/2011
Broadlook is pleased to be presenting at the DemandCon annual conference on May 18th through 20th, 2011. DemandCon’s mission is to help delegates, partners, and teachers become the best marketing and sales professionals on earth.
Donato Diorio will be presenting “Science at the Top of the Funnel; 21 Attributes of the Ultimate Lead List” on Thursday, May 19th at 11:00 AM – 12:00 PM PDT in San Francisco, California. This session will take an eye opening look at what is happening to professionals today.
Advances in Marketing Automation, CRM, Lead Nurturing and Lead Scoring have fundamentally reinvented the sales process. However, one variable, which affects the entire process, has been largely ignored: The quality of the initial list.
Before the first sales touch, before nurture campaigns and before marketing automation sits your initial lead list. How good is it? Is it scored? It is unique? How is list quality determined? Does your list have a competitive advantage? Does the list already exist in your CRM? Are you adding value or just creating Dirty CRM Data?
In this presentation Donato will discuss how to measure and score your lead data…before it enters the nurture process. Learn the science of data scoring BEFORE it enters the funnel.
BIO
Donato Diorio
Founder & CEO
Broadlook Technologies
Futurist, thought leader and entrepreneur, Donato is the idea de-constructor and visionary behind Broadlook’s lead generation technology. As an owner of a technology recruiting firm as well as a software architect, Donato envisioned and then created technology that could automate many of the most time-consuming research functions performed by sales, marketing and recruiting. His in-depth knowledge and charismatic personality, combined with his high level of enthusiasm, make him a highly sought-after speaker. Donato’s Laws of Internet List Generation is the definitive guide in using the Internet as a source of sales data. He enjoys speaking on numerous subjects such as The Art of the Elevator Pitch, Get a YES on the First Call, The Sales Force of the Future and many recruitment industry topics. He was awarded the Recruiting Technology Blog of the year for his iDonato.com blog. He is the author of the 8 Laws of Internet Research, and a contributing author in “Guerrilla Marketing for Job Hunters 2.0.”
Donato’s newest initiative is CRMClean.com, a blog dedication to strategic thinking about CRM hygiene. Donato lives in Wisconsin with his wife, 4 children and 200-pound Newfoundland dog and Broadlook mascot, Captain Archer.
Contact Us
Broadlook Technologies – The Data Technology Company
April Broom
262.754.8080
www.broadlook.com